Live models are turning heads inside the XOXO window display on 5th Avenue at 38th Street. For the next 10 days, rather than using lifeless manequins, the store front is creating attention with models changing in and out of the new clothing line with a “sexy, body-confident lifestyle.”
Carol Powley of XOXO told NY1 News, “It’s your ultimate New York voyerism. A chance to peek in the window at beautiful girls doing what they do everyday. Just getting dressed, getting ready for their days, brushing their hair, having fun, getting ready for the evening.” While some shoppers were surprised to see half-dressed models in the window, most watched with enthusiasm.